#millinerymaker

About #millinerymaker

What is #millinerymaker?

#millinerymaker is a campaign initiative of Millinery.Info. It is a month long social media challenge for milliners and hat makers.  It is a tool of 31 prompts to inspire you to post something different on your social media channels.  Get your template here

When is #millinerymaker?

The campaign initally was run in July but model could be used at anytime and the template adapted for you to plan other months with a community built around the use of #millinerymaker providing ideas and inspiration to each other.

Why use this tool?

Social media has become a key element in a small business remaining engaged and appearing present in its market. These are prompts to get your content flowing. Interpret them how best suits you. They are aimed at giving you new ideas and seeing how different themes engage different audiences.

Do I need to say I am participating?

In short no.  You do not need to let Millinery.Info know you are taking part or using this template but do use the hashtag #millinerymaker to find other like makers. 

How do I connect with other milliners using #millinerymaker?

You can now follow hashtags on Instagram.  Ensure that you use #millinerymaker in each of your posts.

Do I need to post everyday?

There are many recommendations about how many times you should post on your social media channels.  Ulimately it should be an asset to your business. The idea is that this is a tool to help you and provide you with different ideas not a sense of burden. Take on the challenge and try to post something everyday if you are stuck seek ideas from your team to see if they have any ideas.  Posts can include image posts, video content, stories, reels and more!  Transform the prompt of the day to suit your business and audience. 

How do I post everyday?

You can manually post everyday or you can use a scheduling tool.  There are some built in ones or external ones such Hootsuite and Later (not an endorsed mention) – experiment with what time of day you are posting.  If you set your Instagram to a Business Profile and you have a Business Page on Facebook both provide insights and statistics as to your followers and their activity.

Who do I engage with using this campaign?

This is an opportunity to engage with different parts of your audience and explore new areas which you might not have thought of or are yet to develop. Naturally this campaign will connect you with other milliners but think about how you can use these posts to connect with your other creative communities, local businesses, town councils, art collectives, galleries, hat wearers, suppliers, clothing brands, other accessory brands, influencers, bloggers, race clubs, current and future clients. Use this an excuse to reach out and make a new connection.

How can I support Millinery.Info?

You can support Millinery.Info through purchasing the template tool or becoming a Supporter or Podcast Sponsor .  Visit our Patreon Page to find out more here.